Time to plan for the 1st quarter of 2023!
GROWTH MARKETING
Creative Ideas
FRONTLINE Sales Advisors develops marketing strategies to assist with the growth of small businesses. Our focus is to work with firms that have limited marketing & sales expertise.
With many components of sales and digital marketing, we help identify the best solutions to enhance the growth of your business.
marketing
Many firms started by word of mouth without much need to invest in sales or marketing. It was the skill of the owner that helped secure new business. That skill is also essential in keeping accounts.
After the business has some stability, normally the owner is busy with everyday office functions. They don't have the time to do the work it takes to manage marketing to help keep the current clients and to create sales plans to acquire new clients.
Today's technology offers unique ways to communicate with clients and new prospects. Social Media, whether it be Facebook, Instagram or LinkedIn, can be great marketing tools if used properly along with a creative sales plan, often times including email and a newsletter.
- Creative newsletter
- Email campaign
However, to create these marketing posts or campaigns takes time and they should be consistent, not just a one off effort that won't produce results. You want these to be an extension of your business that captures the interest of your clients and prospects.
Sales
For many businesses just having the time and resources to dedicate to selling can be extremely difficult. It can be hard to focus the effort necessary that is typically required to find and close new business. It takes considerable time to just to follow up many of your old leads and previous prospects.
Questions like is it the right strategy, has it worked in the past and will it be effective going forward? Is there a pre-sales process and how are opportunities being managed? Has the business done any type of sales assessment to evaluate both the inside and outside sales efforts?
Campaign management is another critical area – are you using compelling emails and are your phone and voicemail scripts getting the results you need? Do talking points resonate with potential clients and are you doing the research to make sure the right people are targeted?
Lead generation is probably one of the more difficult areas for any organization. Even with a dedicated sales team, finding new business opportunities can be incredibly challenging. For smaller businesses, with key employees being pulled in many different directions, putting in enough time searching for new prospects and having an outbound prospecting strategy can be almost impossible.
Many business people hate picking up the phone and cold calling and can find setting appointments to be difficult. Investing the time required to understand how to best approach a prospect, plus keeping track of contacts and calls can be overwhelming. Key components business owners need to consider:
- Building or having a sales process
- Establishing or refining the targeted market
- Review & redesign current sales campaigns
- Update customerdatabase & prospect list
- Sales call preparation
- Increase sales prospecting
- Telephone / cold calling
- Email content campaign
- Conference & Trade show follow-up
- Develop talking points & create phone scripts
- Setting appointment
About Us
Our Experience
The FRONTLINE Sales Advisors principals are professional sales & marketing executives that have considerable experience having worked in sales, business development, and marketing roles for multi-national corporations, small businesses as well as start-ups companies in business equipment, healthcare, information technology, Software as a Service (SaaS), data analytics, financial services, pharmacy, and medical imaging.
We have an in-depth knowledge of tactics, the sales process, and have the skills required to help any type of small business owner or start-up entrepreneur learn new sales approaches, generate leads, and develop a better marketing & sales strategy.
Develop New Programs
Our role is to work alongside you, helping to identify, programs to help you market to current & potential customers.
- Better follow up both before and after events & webinars
- Having an up-selling strategy for your existing customers
- An extra set of hands to uncover new selling opportunities
- Lead Generation improvement
- Create new markets for established product/services & new ones
Our Partners
